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Portfolio

Project one: 

Results:

Babel Beerhouse mock campagin

Brief:

Instagarm posts

This campaign will enhance the pub’s brand presence by introducing a trendy, modern visual aesthetic across social media through fresh, eye-catching Instagram content. We will complement this with an engaging email marketing initiative designed to drive repeat visits, alongside bold landscape visuals to promote the upcoming DJ night. Additionally, a targeted flyer campaign will be launched to highlight and attract interest in the pub’s co-working offerings, helping to increase daytime footfall and broaden the venue’s audience.

Notes

Developed visually striking Instagram content using Canva, optimized for the platform’s standard post dimensions. Each design featured modern, high-impact photography paired with consistent, bold typography to elevate the bar’s social media presence and establish a clean, contemporary brand aesthetic

Email newsletter:

Notes

I designed a branded email newsletter using Canva templates, incorporating multiple strategic calls-to-action to increase website traffic and support overall SEO goals. The newsletter highlighted key pub events and updates, including live music, quiz nights, sports screenings, and the launch of a new drinks menu.

Promotional visuals:

Notes

I produced a short-form animated promotional video in Adobe After Effects to highlight an upcoming DJ night. The content was created in a horizontal format to ensure optimal display on the pub’s in-house screens, as well as across social media platforms such as Facebook.

Project two: 

Results:

Stoke Newington Literacy Festival mock campagin

Brief:

Create an Instagram-ready poster for the Stoke Newington Literary Festival, accompanied by a programme that will be pinned to the brand’s Instagram account. The poster should be designed to appeal to audiences aged 25 and over, particularly those with interests in literature, politics, comedy, and film.

The objective is to produce an eye-catching visual that clearly communicates key event information, drives foot traffic to the festival, and encourages viewers to visit the website for further details. Please ensure the design aligns with the provided colour palette and incorporates the essential information supplied.

Notes:

I designed this poster in Adobe Express to promote the Stoke Newington Literary Festival. The crumpled paper texture in the background subtly reinforces the literary theme, while the consistent use of colour, typography, and iconography contributes to a cohesive and contemporary aesthetic that resonates with the target demographic. All key information was strategically presented to support the campaign’s goal of increasing both online engagement and in-person festival attendance.

Project
three: 

Results:

The Parlour coffee bistro mock campaign

Brief:

Create a cohesive Instagram content series for The Parlour Coffee Bistro that showcases the coffee menu in an eye-catching, on-brand style while promoting the upcoming Coffee Shop Book Club. Content should follow a consistent visual theme, highlight key details (dates, times, and how to join), and drive foot traffic by emphasizing the warm, welcoming atmosphere of the bistro.

Notes:

For this campaign, I used Adobe Express to develop a series of eye-catching Instagram posts designed to promote the shop’s events and communicate key information. A consistent visual aesthetic was applied throughout to ensure a cohesive, on-brand style.

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